What is Penny Bricks®?
On this page, you'll learn everything about Penny Bricks®, our building bricks, and our shop for individual bricks and brick sets. You'll also discover creations from our master builders and read feedback from our community.
For Master Builders
Penny Bricks® offers you a place where you can unleash your creativity freely. We firmly believe that every one of us has a master builder inside just waiting to break free.
But can everyone really unleash their inner master builder? Currently, the market leader's pricing policy is making it increasingly difficult—and eventually impossible—for whole segments of society to access building bricks. It creates a barrier, an ever-growing wall between you and your creativity.
That's why Penny Bricks® exists. We believe building bricks are for everyone. Quality bricks don't have to be expensive. Everyone should have the opportunity to express their creativity with individual building bricks, create vast worlds in their own homes, or enjoy the building experience with brick sets.
Built with Penny Bricks
Inspiration from our master builders.
The German Building Brick Brand
At Penny Bricks, you can select your own bricks, which are then individually and personally packaged just for you. With a minimum order of just 5 €, it doesn't matter whether you need just a few individual pieces or several thousand in the form of brick packs.
Beyond this approach, Penny Bricks® stands out from the market leader and other brick brands through attractive prices. Still, Penny Bricks maintains high quality standards that you'll feel in every aspect—from your online order through to the packaged bricks themselves. We're a young company that places great value on customer satisfaction, especially when it comes to shipping. Since our headquarters and warehouse are in Germany, your bricks are typically processed and shipped within 48 hours on weekdays after you place your order.
You'll find more sections below with additional information about Penny Bricks pricing and the quality of our building bricks.
Buying Individual Bricks: Pick a Brick
A key differentiator of the Penny Bricks® individual bricks shop compared to other brands is our focus on individual pieces. This means Penny Bricks offers building bricks individually for purchase (and now also sets in our Set Shop). All Penny Bricks are available in brick packs, with the size depending on the specific brick in our Pick a Brick Shop.
At Penny Bricks®, you personally select your bricks and don't receive them mixed in sets. This returns us to the original purpose of the building brick: creating your own designs or building structures inspired by the real world (known as MOCs — My Own Creations). Because we love PICK A BRICK!
Affordable Building Bricks
We live up to our name and offer building bricks for just one penny. At Penny Bricks, as our brand name suggests, anyone can really buy a building brick for 'a penny.' With BrickFactory, we even offer a way for master builders with massive brick projects to source bulk brick material.
If you've been skeptical about other brands' price increases for individual bricks, have searched in vain for a truly affordable alternative for single parts and brick packs, and simply want more bricks for your money, Penny Bricks is the right place.
Quality You Can Feel
Penny Bricks bricks maintain high quality alongside our low prices. To prove this isn't just talk, we rely on customer reviews and testimonials we've received since our founding. You'll see a selection of these below.
You'll find even more reviews on the Penny Bricks Instagram account (@pennybricks). We regularly receive new customer feedback and testimonials about our bricks, which we share through our account. Under the 'Feedback' categories, you'll find a growing collection of customer testimonials from the past 4 years.
What Our Customers Say
Even more inspiration from master builders for master builders.
You'll find even more reviews on the Penny Bricks Instagram account (@pennybricks). We regularly receive new customer feedback and testimonials about our bricks, which we share through our account. Under the 'Feedback' categories, you'll find a growing collection of customer testimonials from the past 4 years. Instagram
"Top bricks, top prices, fast delivery. Even got 3 extra plant pieces with the order."
"Excellent online shop. Super fast delivery. Wonderful packaging. Keep it up @pennybricks"
"I'm very happy, and this definitely won't be my last order. Please keep it up!"
"The printed tiles look fantastic—glossy and stylish. Regular tiles are matte, as are the 2/3 slopes. The new grass design is excellent, giving flower pieces more space and better grip."
"The parts are all good to very good quality in color, fit, and tolerances. The bricks connect very well and separate easily. The gate attachment points on tiles are very small and positioned on the side. The brick packaging in resealable paper bags with sight windows is brilliant."
"I found parts here with good clamping force and color accuracy at reasonable prices in the quantities I need. The plates don't have the annoying groove on one stud that you get from other manufacturers."
Videos about Penny Bricks
In this video, Penny Bricks is reviewed by "Bunte Steine Fan" on YouTube. You'll see what he thinks of the bricks and a detailed price comparison with other Pick a Brick providers.
You'll find even more reviews on the Penny Bricks Instagram account (@pennybricks). We receive customer feedback and testimonials about our bricks almost daily and share them through our account. In the "Feedback I, II & 3" categories, you'll find a continuously growing collection of testimonials from recent years.
Information on verifying the authenticity of customer reviews is available here.
The Idea Behind Penny Bricks®
The idea for Penny Bricks® comes from Simon Habenicht, who founded the company in 2021. He himself has been an enthusiastic building brick fan since early childhood and still builds today. As his building projects grew larger over time, his hobby became increasingly expensive. He recognized the problem of ever-rising brick prices from the Danish market leader and wanted to create a serious alternative. He turned this vision into reality between June 2020 and September 2021 with the founding of Penny Bricks®.
Sustainability
Penny Bricks® building bricks are partially packaged in reusable stand-bottom pouches. When you're ready to store your bricks after building, you can easily sort them back into their pouches without wasting anything. These reusable bags are primarily made from paper. Beyond that, Penny Bricks also uses fully recyclable bags.
